Beauty & Salon Booking
Leading Salon Booking Platform
India
The Challenge
The client had an outdated and difficult-to-use website and app interface, resulting in low conversion rates and poor return on ad spend. The brand lacked cohesive identity, had limited awareness, and unattractive product packages were failing to convert visitors into customers.
Our Approach
We redesigned the website and app from the ground up, improving the interface for better user experience. We optimised conversion strategies and enhanced the user journey. Ad campaigns were rebuilt with better targeting and creative to boost ROAS.
Execution
Complete UI/UX redesign for web and mobile. Developed a strong brand identity and implemented targeted marketing strategies to broaden reach. Revamped product packages with attractive packaging. Deployed WhatsApp marketing for customer retention, achieving 110% franchise growth.
Results
Average ROAS hit 50x with a best ROAS of 65x at an AOV of 42,000. Sales grew 125% month-on-month since onboarding. Conversion ratio improved to 13%. Social media accounts reached 3000% growth in reach, 4000% in engagement, and grew to 198K followers.